Mission
To stimulate, promote and develop Britain's potato industry

Vision
An industry that is open-minded, innovative and actively working together for common goals

Specific goals
Engage in activities that will help the industry to be competitive and increase the usage of the GB crop

How?
The Potato Council will strive to meet the needs of the whole industry, employees and consumers; to deliver effective programmes of Research and Development, Market Development and Market Information and then actively communicate the results. Our success will be the incorporation of this output into production practices and consumer marketing and communication activities.

Research Areas/Themes:

• Size and uniformity
• Pest and disease status
• Processing quality
• Residues
• Seed
• Storage
• Bruising and damage
• Water